Anyone buying electrical goods or entertainment media today often only ask themselves one question: Media Markt or Saturn? Both retail brands are known for their attractive prices, wide range of brand-name products and highly competent sales staff. Our corporate philosophy is best described by four core values:
Two strong brands
The Media-Saturn Group maintains a clear dual brand strategy. Media Markt and Saturn operate in the market as separate entities. This “homegrown” competition motivates employees to strive for excellence.
Independent success
The stores in the group are set up as autonomous companies in which the manager of the respective store holds a share of up to ten percent. The store managers decide on their local advertising needs, the selection of products they offer, pricing and personnel planning, thus allowing them to respond flexibly to their customers’ needs and desires.
Employee motivation
The high level of individual responsibility granted employees increases the extent to which they identify with the company. The Media-Saturn Group recognizes and enhances the strengths of each individual. Flat hierarchies, committed teams and a working environment that gives employees the freedom to contribute ideas and act on their own initiative provide them with motivation to perform to the best of their abilities.
Trendsetter in the marketplace
Media-Saturn is also setting new standards with regard to its capacity for innovation. And this refers not only to the retail brands’ unique advertising concepts and the way in which their stores are designed. The wide range of products that Media Markt and Saturn offer is also giving rise to many a new trend. As far as manufacturers are concerned, the stores offer the perfect platform for introducing technological innovations onto the market.